I receive bad B2B cold emails every day. Each one is a case study in what happens when you don't know your ICP. I'm publishing the breakdowns here — and showing exactly what Numi would have flagged before the sender hit send.
The next bad cold email Ron receives becomes Episode 1. Follow on LinkedIn to catch it live first.
Join the Numi WaitlistMost cold email advice is theoretical. This series uses real emails Ron received — showing what failed and why — so senders can learn from actual mistakes, not hypotheticals.
Every breakdown includes a "What Numi Would Have Said" block — showing the ICP mismatch Numi's AI simulation would have flagged before the email was ever sent.
Each episode goes live on LinkedIn first. This page is the permanent archive — where every episode lives long-term for reference and search.
Ron Junior van Cann is the founder of Numi. He built Numi after running GTM for a decade and watching too many good companies fail because they launched blind.