Numi is a pre-market simulation platform for growth teams. It runs your campaigns - emails, ads, landing pages, or DM sequences - through synthetic ICP (Ideal Customer Profile) models to predict conversion probability before you spend a dollar in market.

What is a Probability of Action (PoA) score?

A Probability of Action (PoA) score is Numi's prediction of how likely your target ICP is to take the desired action - click, reply, buy - based on simulation against a multidimensional synthetic customer model. A PoA of 70%+ is the target threshold before launch.

Numi works in three steps: (1) Simulate - upload your campaign asset and ICP profile. (2) Score - receive a PoA score with a friction analysis explaining what's working and what to change. (3) Launch - when your simulation hits target PoA, launch with confidence knowing every dollar has been stress-tested.

Numi is built for growth teams, demand generation leads, and growth marketers who want to eliminate wasted ad spend and improve campaign performance before going to market.

Pre-Publish Validation

The check that runs
before you push a campaign live.

Numi is the simulation layer between campaign draft and launch. Test any GTM motion against AI-powered ICP models — built from your CRM — and know if it will land before you commit the budget.

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// Features

From draft to launch-ready.

Simulate

Feed your campaign to 847 synthetic ICP agents and watch it run before you spend a dollar.

numi simulate

$ numi simulate \ --campaign="Q2 Product Email" \ --icp="mid-market-saas" Loading ICP profile · 847 agents Profiling ████████████░░░░ 78%

Score

Receive a Probability of Action score. 70%+ means you're ready to spend. Under 50% means you would have wasted it.

0% PoA Score

✓ LAUNCH READY

2 friction points found

Fix Friction

Numi surfaces exactly what kills conversion — and shows how fixing it moves the score.

LOW Subject urgency gap

LOW CTA verb too passive

31% → 78% after fixes

Compare Variants

Run multiple versions simultaneously. Ship the one the simulation says wins.

Variant	PoA
A — Curiosity	44%	✗
B — ROI focus	58%	✗
C — Pain point	78%	✓
D — Social proof	62%	✗

// Why Numi

Know your odds before launch

Numi's PoA score predicts conversion probability across your synthetic ICP. No more launching on gut feel - launch when the numbers say go.

Break the iterative death spiral

Most teams burn through budget before they find a message that sticks. Numi lets you iterate in simulation, not in market.

From growth lead to simulation pilot

Stop hoping your creative lands. Operate like an engineer - feed variables, read the output, refine until the probability is undeniable.

// How it works

Three steps. No surprises.

STEP 01

Simulate →

Upload your campaign - email, ad, landing page, or DM sequence. Numi runs it against a multidimensional synthetic ICP built from your target segment's psychographics, environment, and buying history.

Input: campaign asset + ICP profile

STEP 02

Score →

Receive a Probability of Action score. Numi breaks down exactly what's working, what's confusing, and what's forgettable - with specific recommendations to push your PoA higher.

Output: PoA score + friction analysis

STEP 03

Launch

When your simulation hits target PoA, launch with confidence. Every dollar you spend has been stress-tested against a synthetic market. Real data feeds back to sharpen future simulations.

Result: launch with signal, not hope

// Live output

See a simulation run.

$ numi simulate --campaign="Q2 Product Email" --icp="mid-market-saas" Initializing simulation engine... Loading ICP profile · 847 synthetic agents Profiling ████████████████████░░░░ 83% Scoring ████████████████████████ done PoA Score: 73% ✓ LAUNCH READY ───────────────────────────────────────── Friction points: 2 · Subject line urgency gap (severity: low) · CTA verb too passive (severity: low) Rec: Tighten subject line → re-run to confirm PoA ≥ 75%

The check that runsbefore you push a campaign live.