Built for DACH sales teams who take the call seriously.

German and English. Nine-dimension scoring. Coaching that fires automatically.

01 · Scoring

AI Call Score, 0 to 100

Every call receives an overall score plus sub-scores across nine dimensions: discovery, objection handling, rapport, closing, active listening, product knowledge, next-step clarity, filler words, and talk-to-listen ratio. Scores come from what was actually said, not keyword counts or templates.

Discovery 82 Objections 61 No closing attempt
02 · Coaching

Per-Call Coaching Report

Each call comes with a summary, specific strengths, and numbered improvements, written for the rep. Coaching fires automatically after every call. No one needs to listen to the recording.

03 · Manager View

Team Dashboard

See call volume, team average score, the most common coaching issue across the floor, and a sortable rep table. Know who needs attention before it shows up in the pipeline.

04 · Rep View

Personal Performance Trends

Reps see their score over time, skill averages, top weaknesses by frequency, and their most recent calls. Progress is visible without any manager input.

Three steps. Fully automated.

From raw call audio to coaching report in minutes.

STEP 01
Record

Capture calls automatically through the HubSpot Dials integration, or upload audio from any source through the web app. No changes to your existing sales workflow.

In: call audio
STEP 02
Analyze

Numi transcribes the call on EU infrastructure in Frankfurt. Audio never leaves EU servers. AI then reviews the full transcript and generates scores, per-rep coaching, and issue flags.

In: transcript → Out: score + coaching
STEP 03
Coach

Reps receive their scorecard immediately. Managers see the team dashboard update in real time. No recordings to listen to, no spreadsheets to fill in.

Result: rep coached, manager informed
01 — Capture

Every call lands in Numi automatically

Connect HubSpot and recordings flow in by webhook the moment a call ends. No rep has to remember to upload anything. Calls from Zoom, Teams, Meet or a phone dialer are just as easy: connect once or upload a file.

  • HubSpot Dials connected once, then fully hands-off
  • Zoom, Teams, Meet and phone dialers via upload or connection
  • No change to how your reps already sell
Calls arrive from HubSpot automatically, no rep action needed.
02 — Transcription

Transcribed on EU infrastructure, German-first

Numi transcribes every call with self-hosted Whisper large-v3-turbo running on EU infrastructure in Frankfurt. Audio is never sent to US servers. German is the primary language, evaluated specifically on DACH B2B sales conversations, with English supported from day one.

  • Self-hosted Whisper large-v3-turbo, EU infrastructure (Frankfurt)
  • German-first, tuned for DACH sales calls
  • Never sent to US servers
Audio becomes a speaker-labeled transcript on EU infrastructure.
03 — Scoring

Nine dimensions, scored from the transcript

Every call is scored across nine dimensions: discovery, objection handling, rapport, closing, active listening, product knowledge, next-step clarity, filler words and talk-to-listen ratio. Scores come from what was actually said, not keyword templates, and the anti-sycophancy engine keeps them honest instead of inflated.

  • Nine dimensions on every single call
  • Grounded in the transcript, not keyword matching
  • Anti-sycophancy engine calibrates against peers
Three calls, three honest scores, side by side.
04 — Coaching

Coaching tied to the exact moment

Every score links to a specific quote from the call. The rep sees the moment that drove it, not just a number, and gets a full scorecard with concrete strengths and numbered next steps. Coaching fires automatically after every call. Nobody has to re-listen to a recording.

  • Each score cites the line that earned it
  • Written for the rep, strengths plus numbered fixes
  • Delivered automatically, every call
A score, the quote behind it, and the next step.
05 — Meeting analysis

What got missed, surfaced

Numi reads the whole conversation, not just the score line. Unanswered questions, objections that never got handled, next steps that were never set: the things that quietly cost deals are pulled out of the transcript and put in front of the rep while the call is still fresh.

  • Unhandled objections and open questions surfaced
  • Missing or vague next steps flagged early
  • Grounded in the transcript, deal by deal
The unhandled objection that never made it into the CRM.
06 — Manager view

The whole team in one dashboard

Managers see call volume, team average, the most common coaching issue across the floor, and a sortable rep comparison, then drill into any rep's call history. You spot who needs help before it shows up in the pipeline, without listening to a single recording.

  • Team average and shared coaching themes at a glance
  • Sortable rep comparison, drill into any call
  • Role-based access: reps see their own, managers see the team
Volume, team average, and who needs attention this week.
07 — Improvement over time

Watch the scores climb

Because every call is scored the same way, progress is measurable. Reps track their discovery and objection handling week over week, managers see the trend line move, and coaching turns from a feeling into a number.

  • Per-dimension trends, call over call
  • Consistent scoring makes progress comparable
  • Coaching you can measure, not just feel
The same rep, the same dimension, four weeks apart.

Two views. One platform.

Managers and reps see exactly what they need, nothing more.

Sales Manager

Stop listening to recordings

See call volume, average score, and top issue across your entire team in one dashboard. Drill into any rep's call history. Spend your time coaching, not reviewing.

Account Executive

Know what's costing you deals

Get a score and specific feedback after every call. Track your discovery and objection handling skills over time. See exactly where you're losing prospects, and fix it.

SDR / BDR

Improve faster with AI grading

Cold, discovery, and demo calls are hard. AI-scored feedback after each one accelerates improvement without waiting for manager availability. Practice mode lets you warm up before going live.

Sales Ops

Quantify call quality at scale

Track team-level coaching scores over time. Identify skill gaps before they become pipeline gaps. Numi gives you call quality data that previously didn't exist.

Your data stays on European infrastructure.

Numi runs on servers in Frankfurt, Germany. Call recordings, transcripts, and your account data are stored in the EU. Speech-to-text runs on models we host ourselves. Your audio is never sent to an external transcription provider. We act as your data processor under a DPA and operate under EU data-protection law.

Hosting

Frankfurt, Germany

Call recordings, transcripts, and your account data are stored on EU infrastructure in Frankfurt. Audio is never sent to US servers.

Data protection

No training on your data

We operate under EU data-protection law as your data processor. Your calls are never used to train models. A DPA and a published subprocessor list are available.

Access control

Enforced at the API

Role-based access is enforced server-side: reps see only their own calls, managers see the team. No data leaks between people.

Fits how your team already works.

Two ways to get calls into Numi: pick one or use both. More connections are on the way.

HubSpot Dials

Connect your HubSpot account once and Numi receives call recordings automatically via webhook after every call. No manual steps for reps. Scores appear in Numi immediately.

CRM integration
Zoom · Teams · Meet · Upload

Bring in calls from Zoom, Teams or Google Meet, or upload any audio file directly from the web app. Works with a phone dialer or any other source. No integration required.

Web app

See the full list on the integrations page →

Frequently asked questions.

The questions DACH sales teams ask most before trialing Numi.

How does Numi transcribe sales calls?

Numi transcribes calls using Whisper large-v3-turbo, an open-source model running self-hosted on Numi's EU infrastructure in Frankfurt. Audio never leaves Numi's EU infrastructure. German and English are both supported from day one, with Whisper large-v3-turbo specifically evaluated on German B2B sales conversations.

What does Numi's AI call scoring measure?

Numi scores calls across nine dimensions: discovery quality, objection handling, rapport building, closing attempt, active listening, product knowledge, next-step clarity, filler word frequency, and talk-to-listen ratio. Each score is anchored to specific quotes from the call transcript, not keyword counts or templates.

Does Numi comply with EU data-protection law?

Numi is built for GDPR. Audio is transcribed on Numi's EU infrastructure in Frankfurt using a self-hosted model. Only the text transcript is processed downstream under a Data Processing Agreement (DPA), and all data is stored in the EU. We act as your data processor under EU data-protection law and publish a subprocessor list.

What languages does Numi support?

Numi supports German and English from day one, with German as the primary language. Whisper large-v3-turbo is a multilingual model evaluated specifically on German B2B sales calls. Additional languages are supported by the underlying model but not yet officially tested for DACH sales accuracy.

How is Numi different from Gong or Chorus?

Numi is purpose-built for DACH (German-speaking) B2B sales teams. Unlike Gong or Chorus, Numi runs transcription self-hosted so audio never reaches a third-party vendor, is hosted in Germany (Frankfurt), and uses citation-grounded scoring where every score links to a specific call quote. Numi is also significantly less expensive during private beta.

See it on your team's calls.

Numi is in private beta and free while we onboard our first DACH sales teams.

Request early access → Explore solutions