Free Tool

Facebook Post Analyzer — Will Your Facebook Post Get Reach?

Paste your Facebook post, describe your target audience, and tell us what you want it to do. Our AI scores your thumb-stop factor, ICP relevance, engagement triggers, platform tone, and CTA — and shows you exactly what to fix before you publish.

Please describe your target audience.
Please select a goal.
Please paste your post copy.
Please select a post format.
Please select a posting context.

3 free analyses per day. No account needed for the basic result.

Overall Score

Top improvement

Dimension scores

    5 specific improvements

      Rewritten post

      See your full analysis

      Your complete dimension scores, 5 specific improvements, and a rewritten version of your post — free with a Numi account.

      How It Works

      Describe your target audience — their role, context, and what they care about on Facebook. Choose what you want this post to accomplish: engagement, website traffic, a sale, page likes, or event signups. Paste your post copy (up to 5,000 characters), select your post format, and specify whether you're posting to a business page, personal profile, or Facebook Group. Hit analyze.

      Our AI evaluates your post across five dimensions: thumb-stop factor (does the opening grab attention in the feed?), ICP relevance (does the copy speak to your audience's specific context?), engagement trigger (does the post invite a comment, share, or reaction?), platform tone match (does the post feel native to Facebook, or does it read like a broadcast?), and CTA clarity (does the post move people toward your goal?). You get a letter grade, a plain-English summary, and the single most impactful change you can make — free, in seconds.

      Create a free account to unlock the full report: all five dimension scores with per-dimension notes, five ranked improvement recommendations, and a fully rewritten post incorporating every suggestion.

      What You'll Get

      Free analysis includes your overall grade (A through D), a one-sentence summary of your post's main strength and weakness, and the single highest-leverage change you can make before publishing.

      Full report (free account required) includes:

      Why Facebook Post Reach Is Harder Than It Used to Be

      Organic Facebook reach for business pages has declined steadily over the past decade. Today, an unoptimized post from a business page might reach 2–5% of followers without paid promotion. The posts that still get organic reach earn it — they generate enough immediate engagement from the right people that Facebook's algorithm distributes them further.

      The gap between a post that gets buried and one that spreads usually comes down to three things:

      This analyzer evaluates your post against the specific audience you describe and the context you're posting in. A post that works in a niche Facebook Group will score differently than the same post on a business page — because the audience expectations, tone norms, and algorithmic signals are entirely different.

      How Numi Scores Your Facebook Post

      Most content tools check readability or keyword density. Numi evaluates your post relative to the specific audience you describe, the goal you've selected, and the context you're posting in. The five scoring dimensions are chosen to reflect what actually drives Facebook performance for goal-oriented content:

      Frequently Asked Questions

      A Facebook post analyzer evaluates your post copy against your stated target audience and post goal. It scores five dimensions — thumb-stop factor, ICP relevance, engagement trigger, platform tone match, and CTA clarity — and identifies the single most impactful change you can make before publishing. Unlike generic readability tools, this analyzer adapts its scoring to the specific audience you describe and the context (business page, personal profile, or Facebook Group), so you're optimizing for your actual buyers, not average platform benchmarks.
      Facebook's algorithm prioritizes posts that generate meaningful interactions quickly — comments, shares, and reactions from the right audience. Posts that consistently get organic reach share three traits: a first line or visual hook that stops the scroll mid-feed, copy that speaks directly to what the audience cares about right now, and a natural invitation to interact. Posts that feel like ads get suppressed; posts that feel like content worth sharing get distributed.
      Yes. Facebook's algorithm historically favors native video and Reels over link shares, which can suppress distribution. Image posts and text-only posts perform differently depending on audience and context — a Facebook Group often rewards detailed text posts, while a business page benefits from visual formats. This analyzer scores whether your chosen format aligns with your goal and audience, and flags when format choice is likely to limit organic reach regardless of copy quality.
      Yes. The basic analysis — grade, summary, and one top improvement — is completely free with no signup required. A free account (email only) unlocks the full report: all five dimension scores with per-dimension notes, five specific improvement recommendations, and a fully rewritten version of your post incorporating every suggestion.
      General engagement counts everyone who reacts, comments, or shares — including people who will never convert for your specific goal. ICP fit measures whether your post speaks to the motivations and language of your specific target audience. A post can get hundreds of reactions from the wrong crowd and generate zero website visits, page likes, or purchases from people who actually matter. This analyzer scores whether your post will resonate with the people you described — not just maximize algorithmic reach across a broad audience.

      Related Tools

      Also analyze your other GTM content before you send it: